This post is a snippet of a great article on Full-Time FBA by Karon Thackston, Amazon Copywriting Guru at Marketing Words
Back in October 2016, Amazon banned incentivised reviews which completely changed the game for sellers trying to get more product reviews. As a third-party seller on Amazon, it’s important that you abide by their guidelines otherwise you could end up having your seller account suspended.
Why Are Reviews Important?
Reviews are vital to a product’s success. They offer reassurance and social proof that people thought this product was worth buying and it was! Overall, positive reviews lead to increased product visibility and more sales!
But, people are busier than ever. So, how do you get people to take time out of their busy schedule to leave a product review for you?
Tips for Getting More Product Reviews
Firstly, you need to personalise your communications.
The email you send should “offer something useful and improve their experience even after the sale”.
Put the customer first and they might just leave you that all-important review.
Secondly, Karon advises that you avoid bombarding buyers with too many emails.
Finally, you need to abide by Amazon’s guidelines when communication with buyers; don’t include links to ANY website including Amazon product pages, YouTube and eBook downloads in your messages.
The one exception to this rule is a link to the page where buyers can leave a review.
Product review success won’t happen overnight—it will take time to get hundreds or thousands of reviews.
But once you do, it’ll be worth it.
Final Thoughts
I highly recommend reading the blog in full and considering purchasing Karon’s book, Review Advantage: Email Strategies For Getting Amazon Product Reviews (Legally!). It shows you how to create follow-up emails that customers actually appreciate and respond to. You can use the promo code “reviewchris10” to get $10 off.
