Optimising your Amazon strategy and listings is a non-negotiable, but third party sellers are so busy juggling all the demands of their business, they’re sometimes guilty of not putting the best practices into play. Because of that, they may not be as successful at unlocking Buy Boxes as they could be, which hurts business in the long run. With that in mind, RepricerExpress offers you a cheat sheet of the best tips that’ll optimise your page in no time. Curious to know how to reach more sales? Keep reading for the best tips in the industry.
Tip 1: Spread the Word
The digital age has made word of mouth buzz one of the most popular and effective ways of spreading good or bad news. One person watches a video or visits a site, posts it on Facebook where their hundreds of friends can see, maybe a dozen of them share the post, and eventually the original post goes viral.
How do you do that with your Amazon listings? One word: Feedback! Customers want to know what others have to say about the quality of your product and service before they jump in, and little paragraphs are the best way of accomplishing that—this example illustrates how one product and service can be described in so many different ways and can provide lots of new ideas for your own product descriptions. Send a friendly email to your buyers whenever they purchase a product, asking them to rate your service.
Tip 2: Show ‘Em What You Got
Mystikal’s big song may be quite crude, but he does make a good point in the chorus when he sings, “show me what you workin’ with”. Every time your customers visit your Amazon store front, they want you to show them what you’re working with.
Do you have high-quality images, or have you ripped them from another source? Are you using a repricing solution like RepricerExpress, or relying on your Magic 8-Ball to tell you what to do and how to price? Have you googled other listings to find out which keywords work best? Remember every essay you ever had to write in high school where your teachers told you to write for an audience that knew nothing? The same concept applies in ecommerce, where more explanation is definitely the better route.
Tip 3: Engage in Social Media
How many jobs can you name require you to use social media as part of the description…that aren’t specifically social media jobs? If you don’t use more than a couple fingers to count, that means other retailers haven’t clued into its importance.
Social media should be part of each aspect of your online business, from using it to solicit feedback to advertising new products, prices and specials. There are billions of users on FourSquare, Facebook, Twitter and Instagram, and not tapping into this pool could be a very costly mistake. Remember, you want to go to where the trends are and will be, not where they were. Use the exact wording from your unique product descriptions to further enhance visibility—if someone searches for your unique phrase then there are higher chances they’ll find your unique product description and product.
Tip 4: Have Fun
At the end of the day, you’re an ecommerce retailer because you wanted the autonomy and flexibility to be your own boss. Maybe you broke into ecommerce because you saw it was the way of the future, didn’t like working for others or knew you could do it better — whatever your reason, this is your baby and it’ll grow up faster than you realize.
There are more than enough online retailers who present their merchandise as dryly and studiously as the Oxford Dictionary, but how you can stand out is to create your own brand. The most successful retailers have figured out to make their copy sound like a real person: Burton sounds exactly how a snowboarder would talk, Roxy sounds exactly how boho water-loving women would talk, and Titleist sounds exactly how a golfer would talk. Write the way you speak — make sure someone edits it! — and your personality will come through, endearing you to customers.
It’s easy to get caught up in the details when optimising your Amazon listings, but your ecommerce business shouldn’t be that difficult. Bonus tip: using RepricerExpress’s repricing software — with a free 15-day trial to adjust your prices better than your competitors is another way to move a step closer to unlocking an Amazon Buy Box. And the beauty of it is, you can use RepricerExpress both before and after you’ve used the above four tips.
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