It doesn’t matter if your business goals are as comparably big as scaling Mount Everest or as basic as increasing your conversion rate. No matter what you want to improve on, almost everything can be traced back to just getting more traffic to your store. When you have more hits on your page, you increase the chances of everything else, no matter what that is. It sounds a bit easier said than done, but RepricerExpress has simplified things so you can get cracking on increasing traffic to your online store right away.
1. Look Outside for Ideas
If you’ve been at the online business for a while, then you probably have a fairly decent idea of what works and what doesn’t for your site. But if you’re newer to the game, then it can be tricky to know where to start.
Luckily, there’s an amazing resource out there that you can tap into any time you like: your competitors. Visit their stores and see the techniques they’re employing to draw in shoppers, and then adapt them for your own purposes.
2. Use Videos and Tutorials to Showcase Your Products
Most items aren’t so unfamiliar or complicated to use that most people can’t figure out how to use them if left to their own devices, but why make life harder for your buyers than it has to be?
Plus, your shoppers may just learn something new, like how long to let certain teas steep during the brewing process or what the proper storage methods are for different wines. Just remember to keep on topic, shorten the intro so it’s not full of music or fluff, and tighten up the video so it’s short and sweet.
3. Get Yourself Talked About
You know how ‘celebrities’ like the Kardashians, Paris Hilton and Justin Bieber are constantly in the news? Well, it almost doesn’t matter what kind of escapades they’re getting up to because as the saying goes, any news is good news.
Obviously, for your store, you want to keep a cleaner reputation but the same bottom concept applies: get your name out there and talked about. In a practical sense, this means contacting bloggers, e-zines and websites to mention your store’s name and what it does. The more press you can accumulate, the more seriously your buyers can — and will — take you.
4. Shamelessly Bribe Customers for Attracting Referrals
We’ve all seen ads and commercials for companies like banks and mobile phones, which promise you a pot of gold at the end of the rainbow if you would only sign up with them. That’s all well and good, but it kind of stings a bit if you’re already with them and not being thanked for your loyalty.
Flip things around with your existing customer base by offering them a discount or freebie if they can attract new customers to your site. Everyone wants to feel rewarded, particularly if they’ve already stuck with you for quite a while.
5. Get Involved With Other Sites
Now, we don’t necessarily mean that you have to link up with your competitors and all become friends. In fact, far from it. But instead of trotting out the usual drivel of ‘get involved with social media — blah, blah, blah’, we want you to do things a little differently.
Use sites like Reddit to make your presence known. What we love so much about Reddit is there are no half-measures there. Each sub-reddit has a ton of very interested people who’ll defend their opinions to the death, and this kind of fervour and passion can serve you well (if you learn how to harness it properly). Become actively and genuinely involved, and you’ll become part of a family that can lead to an increase of traffic to your online store.
Final Thoughts
We here at RepricerExpress know that every success with your online store will take work, but it can all be traced back to increasing traffic to your online store. After all, you can ramp up your conversion rate, get your name known or have amazing discounts to offer if the hits just aren’t there. Once you’ve got that bit nailed, take things to the next level with repricing software — there’s a 15-day free trial waiting for you.
