Ecommerce is on the rise and with Q4 expected to see another increase in year-on-year sales, we look at how sellers can use social media to help boost sales this holiday season. With an estimated 81% of small businesses using social media, we’ve taken a look at how ecommerce businesses can grow by using it effectively. Merchants can help build consumer trust by sharing their activities on social media and engaging with your audience.
Here’s some stats and a fun infographic courtesy of our friends at Sprout Social.
- 74% of online adults use social networking sites.
- Social media is 57% of your sales funnel.
- 81% of consumers research online before making big purchases.
- Three in five SMBs say they’ve gained new customers by using social media.