According to CPC Strategy, Amazon have discountinued Sponsored Products Ads that appeared on the right rail. Amazon have not released an official announcement but have confirmed the discontinuation of Sponsored Products right rail ads to CPC Strategy.
Sponsored Products are a powerful tool for driving traffic and increasing sales for Amazon sellers.
The discontinuation of Sponsored Products right rail ads will:
- Allow Sponsored Product advertisements to blend in more seamlessly with organic listings.
- Make the Amazon shopping experience more consistent across mobile and desktop.
- Give Sponsored Product ad placements the opportunity to occupy even more space at the top of the SERP.
- Increase click volume and click through rates for these ads.
H/t to CPC Strategy
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