Welcome to RepricerExpress’ weekly round-up of the top five stories from the world of Amazon and ecommerce.
Amazon Testing “Extended Ad Network” for Sponsored Products: Leanna Kelly at CPC Strategy reports that Amazon is slowly rolling out a beta program called the “Extended Ad Network” for Sponsored Products–and it could have a big impact on your sales. Here’s how Amazon describes it: “Sponsored Products will now allow you to use the extended ad network to reach more customers visiting websites other than Amazon with Sponsored Products ads, enabling discovery of your products across the internet.” Continue reading…
Amazon launches free same-day shipping for Prime members: Monica Chin at Mashable reports that Amazon has launched free one-day and same-day delivery for Prime members for the duration of the holiday season. Your order has to be above $35 to qualify. Still, the company claims that over 100 million products are eligible for the offer. For non-Prime customers, same-day delivery is $8.99 plus $0.99 per item. Continue reading…
To succeed in 2018, ecommerce entrepreneurs must focus on this one change: Entrepreneur reports that for merchants and retailers, ecommerce automation has started to become a huge deal, and companies leveraging it have a massive competitive advantage. You can automate all kinds of different things. Take fraud, for example. You can now set a rule in your ecommerce platform that if an order comes in that is deemed “medium risk,” an email automatically goes to the finance department to check it out. For a high-risk order you can set a rule to automatically cancel the order. Continue reading…
Content marketing ideas for January 2018: Armando Roggio at Practical Ecommerce reports that the beginning of a year represents new opportunities for content marketers. In January, help potential customers get started on their new hobbies and activities, celebrate one of the greatest Americans, and reach out to your audience with trivia, college football, and serialized shows or articles. Content marketing is the act of creating, publishing, and distributing content — such as online articles and YouTube and Facebook videos — with the goal of attracting, engaging, and retaining customers. Continue reading…
Amazon Business update: Tamebay reports that half of all units sold on Amazon Business are from third-party businesses, with more than 30,000 sellers in the UK having accessed the Amazon Business Seller feature set. Amazon also revealed that sellers who have adopted the VAT Calculation Service have on average increased their B2B sales by more than 50% within the first month. Amazon Business is continuing to expand globally, meaning that sellers are growing their sales by reaching new B2B customers around the world, helping to boost their export sales whilst offering features such as business-only pricing, quantity discounts and exclusive business offers. Continue reading…
Bonus: Tips to Avoid Paying Amazon FBA Long-Term Storage Fees
It’s the weekend!
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