Not sure what Amazon Exclusives are? That’s okay! We here at RepricerExpress will break it all down for you, from what kind of sellers it’s a good idea for to how to succeed the hardest at it. Ready to have your mind lightly blown? Read on, grasshopper!
Amazon Exclusives: You Can’t Get It Anywhere Else
In 2015, Amazon launched a new store on their platform that consisted of products you wouldn’t be able to find on other ecommerce sites. It wanted to sell an aura of exclusivity, which tends to breed interest and longing and money. People tend to want what they can’t have most anywhere else and/or what other people don’t have, with that the driving force behind Exclusives.
When it first started, some of the products were those featured on the show Shark Tank, among others from sellers who agreed to sell only on Amazon and in their own stores (both online and off). It did pretty well for its first year, too, with Reuters reporting that Amazon made sales that topped $50 million.
Another one of Amazon’s motivations in working with sellers on an exclusive agreement was to snap up potential hits before having to pay a premium for them once they’d proven themselves. It’s like drafting an exciting prospect athlete instead of paying a sky-high transfer fee: the gamble is on the person proving themselves in the long-run, and paying for that instead of waiting to see how it all plays out and risk losing it to someone else.
What You Can Stand to Gain From Joining Amazon Exclusives
This store is not right for every seller, and only you’ll know if you’re a good fit for it. Before jumping onboard, ask yourself the following questions:
- Do you have enough savings that you can swallow the 5% fee that applies to all your products, not just the ones in the Exclusives program? Can the profit margin on your products afford that 5% across the board?
- Are you ready to give it the six-month commitment that’s required and not sell anywhere else for that period of time?
- What is your success like selling on various platforms? Is Amazon your strongest? Or do you do best by spreading yourself over a number of platforms?
- What is your marketing strategy like? Do you prefer to do it yourself, or is that something you want someone else to do? Amazon Exclusives does the marketing for you, which has its own pros and cons.
- Do you enjoy working out all the different ways you can advertise a deal? Or do you prefer having someone else take charge of that? Exclusives does the latter.
If you’ve asked yourself all these questions and decided that, yes, it’s a good match for you, then these are some of the things you can look forward to with the program.
- Brand Coach: They want you to succeed, they really do, so when you join, Amazon will match you up with your own brand coach so you can make the most of things. They’ll give you tips to use so you can sell as efficiently as possible.
- FBA and Prime: Every product of yours that’s featured in Exclusives will also be Prime-eligible, which opens you up to millions more shoppers. They’ll also take care of the order fulfillment so you don’t have to.
- Product Description: If you’ve felt stymied by the restrictions placed on you when writing product descriptions, then you might enjoy a bit more freedom with Exclusives. They’ll let you add in things to your listing that you normally wouldn’t, unless you have a Vendor Central account.
- Display Ads: You get to choose which products your display ads are situated against, which could translate to more sales if you know your stuff.
- Deal Fees Exemption: You’re allowed up to 10 deals a month in which you don’t have to pay the $150 deal fee.
- Product Videos: Only Exclusives and Vendor Central sellers are allowed to put up videos on their product pages. Videos can be an incredibly powerful selling tool, especially if you use it the right way.
Final Thoughts
Probably the biggest thing you should be thinking of is if you’re ready to commit to Amazon Exclusives for an entire six months. For some sellers, the answer is an immediate yes, while for others, it’ll require more thinking. One program that’s a no-brainer for everyone is RepricerExpress. You start off with a 15-day free trial when you sign up now, and you can do just about how you please with it. Join now and reap the benefits right away!
