If you’re not using RepricerExpress, there’s a chance your Amazon repricer isn’t cutting it. Look at these three ways you’re missing out on potential sales and higher margins by using a repricer that isn’t RepricerExpress.
1. Your Repricer Isn’t Winning You the Buy Box
The Buy Box is like the Golden Ticket or World Cup. Winning it means an in to the next level and an unforgettable experience. Once you’ve gained possession of it, you can also leverage it to take advantage of more sales, take advantage of that to gain more reviews, and keep the cycle going.
But if your repricer isn’t giving you a solid shot at the Buy Box, it’s time to examine why. Does it not have enough rule options you can adjust? Does it not apply the rules quickly enough? Does it show you a product’s history, including its Buy Box performance?
Well, it should. And we do. A good repricer is value in what you pay for and there are few things on Amazon more valuable than winning a Buy Box.
2. A Good Repricer Factors in Overall Value
There two things to think about when it comes to cost: the price, and the value. Sometimes the cheapest price doesn’t provide the best value, and sometimes the highest-priced one doesn’t either. An effective way to approach it is to make a list of your must-haves and then a list of your nice-to-haves, and then find a repricer that matches as much of the lists as possible.
If you’re stuck on what should make each list, consider the following:
- Predictive Prices: It’s no use making price changes on the past as what’s happened has happened and won’t help you in the future. Look for a repricer capable of making predictive price changes so you can capitalise on things like category, time of day, and time of season.
- Frequent of Changes: Do you know how quickly prices can change on Amazon? Do you think it’s a few times a day? About a dozen times a day? Or maybe even several times an hour? If you pick the last option, you’d be right. Pick a repricer that constantly runs pricing change scans and can update your prices multiple times a minute. Anything less, and you’re flatlining your chances of sales and Buy Boxes.
- Broad Competitor Analysis and Inclusion: I’m not the best at math, so I’m going to throw out some rough numbers and calculations. If you and four other competitors sell a particular trinket at $5 a pop, what happens if one competitor runs out of trinkets? You can now up your price to $6 because there are fewer sellers. And what about if only you has available trinkets? Maybe you can now sell them for $10 each because you alone control the supply. You can also extrapolate this thinking to competitor attributes, like seller location, seller fulfillment method, product similarity, and more.
3. Does Your Repricer Work on Multiple Marketplaces?
It might not be a big deal if you only sell in one or two marketplaces right now, but what about if you want to expand your reach? Does your current repricer allow you to do that? Or will you have to make the jump to a more powerful and wider-reaching app and start everything from scratch?
If you’re looking at repricers, immediately scratch off the list the ones with limited capability. It’s like buying a car that maxes out at 60kmh. Sure, the car might be perfect for driving through the city, but you’ll never be able to take it on a highway or go on long trips with it. It’s just too limiting.
Having the extra options in your back pocket, ready to go, can come in handy immensely in the future, especially with borders shrinking faster and smaller all the time.
Final Thoughts
Lastly, what kind of free trial does your repricer offer you? You shouldn’t even be thinking twice about repricers that want you to pay from Day 1. Why should you fork over money when all you want to do, at the beginning, is get a feel for it? That’s where RepricerExpress scores again. When you sign up now, you get a 15-day free trial so you can see exactly how it ticks off all the boxes.
Related: Amazon Repricers: The Complete List (2018 update)
