Selling online is almost always going to be price-driven because you will almost always have competitors. You can offer free gifts, you can offer great customer service, free delivery and returns and more but it’s essential that you also remain competitive on price — especially on Amazon.
To price competitively on Amazon, you have two options — manual repricing or automated using an Amazon repricer. The choice is yours and will be dependent on how many products you are selling and how much time you wish to dedicate to this vital area of your online business.
For those sellers choosing to go down the automated path, we’ve compiled a list of the leading Amazon repricers on the market right now. It doesn’t matter if you’re selling books on Amazon or media, a repricer can save you time and increase your sales.
Let’s take a look at the best Amazon repricers available for sellers.
Best Repricers for FBA Sellers
Important: When it comes to Amazon repricers — they are not all equal.
There can be major differences in costs, repricing speeds, customer support, user interfaces, what marketplace they support and more. Some will offer greater customisation opportunities in terms of who you want to compete with or not. Also, some Amazon repricers will not be available to users from certain countries.
For those new to repricing, you might find it useful to try out a few different repricers (many offer a free trial) and see which one works best for your business based on your needs and budgets.
What works for one business, might not work for yours.
So, with that in mind, let’s have a lot at some of the leading Amazon repricers on the market right now.
How Amazon Repricers Work?
In a nutshell, an Amazon repricer will use the pricing rules and settings you set including your min and max prices to automatically manage your Amazon prices and keep you competitive 24/7.
Amazon Repricing Software Comparison
1. Repricer.com
Increase your sales and profits with Repricer.com which includes net margin repricing and profitability analytics.
Repricer.com is an Amazon repricer made for all types of sellers, whether you are an arbitrage seller, a reseller, private-label or brand seller. If you have a lot of competition, it offers advanced competitor-based repricing where you can compete by fulfillment, current Buy Box holder, stock level, feedback ratings and more.
It also allows sellers to reprice based on their own sales data, so if sales have dropped, you can lower your price or if sales are booming, increase your price. This ensures you set the best price for your product to generate more sales and profits.
Repricer.com also has the capability to adjust prices in response to competitors selling similar products to you but under a different ASIN. This, coupled with sales-driven repricing, presents an exceptional chance for private-label or brand sellers to maximize profits by tapping into previously unexplored revenue streams.
The software works across all Amazon 21 marketplaces, eBay, Shopify and Walmart. They are a member of the Amazon marketplace developer council.
Key Takeaways
Free Trial: 14-day free trial, no credit card needed.
Pricing: Express plan starts at $179 per month
Amazon Marketplaces: All 21 marketplaces
eBay Marketplaces: 20 marketplaces
Who is it for: All types of sellers
[ CASE STUDY ] How Repricer.com can help Amazon sellers increase sales by 143% in just 30 weeks
2. Feedvisor
Feedvisor is an Amazon algorithmic repricer designed to increase your Amazon revenues and profits. It describes itself as “award-winning algorithmic repricing and revenue intelligence solutions”.
Feedvisor offers great functionality in terms of its competitor-based repricing, which enables sellers to target the Buy Box and compete against specific sellers.
It also has a unique feature for brand or private-label sellers called ProductSphere. This feature is similar to what is offered by Repricer.com which allows brand or private-label sellers to make more profits by competing with sellers who have similar products.
Key Takeaways
Free Trial: 14 days
Pricing: Starting at $500 per month
Amazon Marketplaces: 5 marketplaces (US, UK, Canada, Germany, France)
eBay Marketplaces: Does reprice on eBay
Who is it for: All types of sellers
3. BQool
BQool’s Amazon repricer tool is called Repricing Central. It states it is an “affordable repricer for all business levels”.
It offers a range of functionalities through its Repricing Central and BigCentral features, making it a valuable resource for Amazon sellers of all types. It is worth noting that BQool currently supports only 9 out of the 21 Amazon marketplaces, which unfortunately won’t be helpful if you sell on Sweden, Belgium, Poland or a few Middle Eastern marketplaces.
Repricing speed is every 15 minutes for 1,000, 5,000 and 15,000 SKU plans and every 5 minutes for sellers on the 10,000 SKU plan.
Key Takeaways
Free Trial: 14 days
Pricing: 1,000 SKUs, $25 per month; 5,000 SKUs, $50 per month; 7,500 SKUs, $75 per month, 10,000 SKUs, $100 per month.
Amazon Marketplaces: 10 marketplaces
eBay Marketplaces: No eBay repricing available
Who is it for: All types of sellers
4. ChannelMax
ChannelMax describes its Amazon repricer tool as the “only repricer based on algorithms and sales velocity”.
It is one of the most established Amazon repricing tools in the market. It allows sellers to use competitor-based repricing along with specific strategies for private-label sellers such as sales velocity repricing. Additionally, ChannelMax offers the functionality to sync your Amazon prices to Walmart.
While ChannelMax does offer great repricing functionality, its design lacks user appeal as it is slightly outdated.
Key Takeaways
Free Trial: 30 days
Pricing: Starting at $34.99 per month for 500 listings
Amazon Marketplaces: 10 marketplaces
eBay Marketplaces: Does reprice on eBay
Who is it for: All types of sellers
5. RepriceIt
RepriceIt states you can “reprice your Amazon.com inventory the way you want it, when you want it.”
Key Takeaways
Free Trial: 30 days
Pricing: 1-500 SKUs, $9.95, 501-2,000 SKUs, $16.95, 2,001-5,000 SKUs, $24,95, 5,001-10,00 SKUs, $29.95, 10,001-20,000 SKUs, $39.95, 20,001-50,000 SKUs, $59.95, 50,001-100,000 SKUs, $79.95.
Amazon Marketplaces: 3 marketplaces (US, Canada, Mexico)
eBay Marketplaces: No eBay repricing
Who is it for: Mainly competitor-based sellers
6. Seller Dynamics
Seller Dynamics is another Amazon repricer. It states it is “the only complete solution for ambitious marketplace sellers”.
You can choose from three different plans, some of which will take a percentage of gross sales.
Key Takeaways
Free Trial: 14 days
Pricing: Starting at $120 per month for up to $140,000 annual gross sales
Amazon Marketplaces: 21 marketplaces
eBay Marketplaces: 36 marketplaces
Who is it for: Mainly competitor-based sellers
7. Sellery (Seller Engine)
Sellery (Seller Engine) is an Amazon repricer which states on its site that it can help “maximize your sales, profits, and Buy Box ownership”.
Key Takeaways
Free Trial: 14 days
Pricing: 1% of your gross monthly sales, with a minimum charge of $50 per month and a maximum charge of $2000 per month.
Amazon Marketplaces: 7 marketplaces
eBay Marketplaces: No eBay repricing available
Who is it for: All types of sellers
8. Informed.co
Informed.co states that it “empowers Amazon sellers with strategic automated repricing and critical insight”.
No credit card is required and there are no long-term contracts.
Key Takeaways
Free Trial: 14 days
Pricing: 250 SKUs, $100 per month; 5,000 SKUs, $100 per month; 10,000 SKUs, $100 per month.
Amazon Marketplaces: 15 marketplaces
eBay Marketplaces: No eBay repricing available
Who is it for: All types of sellers
9. Profit Protector Pro
Profit Protector Pro has been around for a few years now and offers great functionality for repricing. It provides intelligent repricing strategies along with in-depth analysis of how your products are repricing.
Key Takeaways
Free Trial: 14 days
Pricing: Starting at $59.95 for 1,000 listings
Amazon Marketplaces: 11 marketplaces
eBay Marketplaces: No eBay repricing available
Who is it for: All types of sellers
10. Sellersnap
Sellersnap uses the idea of Game Theory to represent how their repricer works. This is where there can be a race to the bottom when a number of sellers are trying to win the Buy Box. They refer to this as a ‘cooperative strategy’ among sellers so that nobody is losing out on profits.
SellerSnap’s basic plan may benefit sellers either just beginning to sell on Amazon or sellers who have a high number of SKU’s and a low level of revenue. The plan starts at $250 per month, however limits users to connecting with just one marketplace and having a total of 1,000 SKU’s. If your average sales exceed $25,000, you must upgrade to one of their higher-paid plans, which starts at $500 per month.
Key Takeaways
Free Trial: 15 days
Pricing: Starting at $250 per month for 15,000 listings
Amazon Marketplaces: 18 marketplaces
eBay Marketplaces: No eBay repricing available
Video: How Amazon Repricers Work
Why should you use an Amazon repricer?
Some key reasons why Amazon sellers should be using a repricer are:
Saves time
Manually repricing your Amazon inventory can be a huge task – and almost near impossible if you have a large number of SKU’s. An Amazon repricer helps to reduce this workload and frees you up essential time by automating this process 24/7. For instance, when a competitor changes price or there is a new Buy Box holder, a PEN (price event notification) is sent to the repricer, where based on the rules you set, a more competitive price is updated instantaneously.
Helps to win the Buy Box
As price plays a huge part in winning the Buy Box, sellers understand the importance of this, and so prices for any given product will fluctuate up and down thousands of times a day. Maintaining a competitive price is essential and a repricer ensures your product pricing is set at the best price at the right time – helping you to win the Buy Box over your competition.
Things to Consider When Choosing an Amazon Repricer
Here are some things to consider when choosing an Amazon repricer.
- What marketplaces does the repricer work on?
- How much does it cost each month?
- Are you tied to a long-term contract?
- How quickly are your listings repriced?
- Do you have to pay extra for continuous repricing?
- Will you pay commission on your sales to your repricing software provider?
- What flexibility and control does the repricer offer?
- Can you choose who you want to compete with and how?
- Is there a free trial? Do you need a credit card to avail of this?
Conclusion
We hope we’ve given you a good guide to help you choose the right Amazon repricer for your business in 2024.
Whenever an Amazon repricer is used correctly, you’re highly likely to win the Buy Box more often as well as increased sales and profits. It really is an essential tool for most serious Amazon sellers.
Whatever Amazon repricer you decide on is your call. We believe Repricer’s Amazon repricing software is the best on the market for sellers on Amazon and eBay who wish to reprice in real-time. Try it free for 14 days, no credit card required.
