As summer winds down, the Amazon landscape is buzzing with fresh developments, intriguing challenges, and exciting opportunities. Whether you’re an Amazon seller or just dipping your toes into the eCommerce waters, staying informed is your key to thriving in this competitive arena. This week, we’ve rounded up the latest updates and insights to keep you ahead of the curve. From Amazon’s new moves in China to tips for navigating the holiday rush, here’s what you need to know.
Let’s dig into the essentials!
📰 News & Updates
- Amazon ramps up recruitment in China to challenge Temu.
With increased hiring and localised strategies, Amazon aims to tap into the massive potential that China offers, challenging established players on their home turf.
- FTC’s new rule targets fake reviews and AI-Generated content.
This move upholds eCommerce integrity, ensuring reliable reviews. Amazon sellers must comply with new regulations to avoid hefty fines and penalties.
- Amazon introduces new resale discounts to boost sustainability.
Amazon’s new resale program offers discounts on returned and refurbished items, enhancing sustainability and affordability. Sellers can use this to clear excess inventory and attract eco-friendly customers.
- Prime same-day delivery speeds up in 2024.
Amazon has set a new benchmark, delivering over 5 billion items the same or next day in 2024, enhancing value for Prime members and empowering independent sellers.
💡 Insightful Reads
Articles
- Master your Amazon listings for peak performance and sales growth.
Elevate your Amazon game by maintaining optimised, healthy listings; doing so boosts visibility, increases customer trust, and drives long-term success.
- Supporting black-owned businesses year-round.
Amazon’s Black Business Accelerator fuels growth for Black-owned businesses, offering crucial resources and visibility.
Guides
- The Amazon FBA inspection guide: what you need to know.
Understanding Amazon FBA’s inspection process is crucial for sellers. This guide simplifies the process, helping you meet standards, avoid mistakes, and ensure FBA readiness.
Reports
- Summer promo success: Amazon and Wayfair lead the way.
Earnest Analytics reveals Amazon and Wayfair led summer sales, with Amazon capturing 80% of American shoppers. Sellers should leverage these trends for effective promotional planning.
- Prime Day 2024 unveils shifting consumer habits.
The latest Facteus report highlights shifting trends and cautious spending during the Prime Day, 2024. Discover the latest data on how inflation and evolving shopper behaviours are reshaping retail dynamics.
🎥 Must-Watch Videos
- Strategies to overcome Amazon’s cost hikes and fierce competition.
Learn expert tips on navigating rising costs and competition while building a strong brand and optimising listings—no price cuts needed.
- Buying & transferring Amazon accounts in 2024.
Buying an Amazon brand can fast-track your success, but it comes with risks. This video offers a step-by-step guide on how to purchase and transfer an Amazon account, highlighting the key pitfalls to avoid.
🎙️ Podcast Picks
- Build raving fans on Amazon with Rachel Greer.
Tune in as Amazon expert Rachel Greer reveals key strategies for creating loyal customers using Amazon tools, storefronts, and live streaming.
- Wholesale vs. online arbitrage with Warner Fields.
Join Warner Fields, an Amazon expert, on The Amazon Wholesale Podcast as he breaks down the pros and cons of wholesale versus online arbitrage for sellers.
💬 The Word of the Week
Amazon Glossary.
FNSKU (acronym)
FNSKU, or Fulfillment Network Stock Keeping Unit, is a unique identifier Amazon assigns to each product in its fulfillment network. Knowing your FNSKU is essential for managing inventory and ensuring accurate tracking within Amazon’s systems.
Source: amazowl.com
📈 What’s Trending?
With Amazon Accelerate 2024 on the horizon, sellers are encouraged to build their custom agendas to make the most of this premier event. From workshops to keynote speeches, there’s something for everyone looking to scale their Amazon business.
As the festive season approaches, Amazon has released important deadlines for deal events. Sellers must stay on top of these dates to ensure their promotions are featured during this crucial sales period.
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