I personally get nervous whenever I have to write really short things, like just a line or two, that’s informative, relevant and attention-grabbing. It seems really tough to capture an entire product in such a short space. Luckily, when it comes to writing Amazon product titles that do the trick, RepricerExpress has a guide to help you rock this part of selling on Amazon.
What Goes in an Amazon Product Title?
Remember how we said we’ve got a guide for you that’ll help you rock this part of optimizing your Amazon product listing? If it seems too good to be true, it’s not. And it’s not because there are only four parts that make up the Amazon product title, making writing them formulaic and straightforward.
- Brand name
- Colour and/or flavour and/or variant
- Size and/or quantity
- Keywords
Pretty easy, right? If something’s still not making sense to you, then check out Amazon’s page on how to write a great Amazon product title. But we’ll still break down the importance and tips for you in an easy-to-understand way.
Why Does the Product Title Matter So Much?
You probably already know that Amazon’s proprietary search algorithm, Amazon A9, has its own unique properties that make it a different search engine from Google or eBay. Given that context, the product title is hugely important for both you and the buyer.
Optimizing the Amazon product title helps with:
- Ranking higher in searches.
- Customers finding your product more easily.
- Telling potential buyers the most important product information from just a quick glance.
- Higher sales because your product has better visibility and increased traffic.
Related: 21 Ways to Rank Your Products Higher on Amazon
What to Include (and Exclude) in Great Amazon Product Titles
There are four parts to the product title formula, but when it comes down to writing them, there are certain things you should make sure are and are NOT there.
Here’s what to remember.
Include:
- Use numerals instead of writing out numbers, e.g. 6 instead of six.
- Words that are units of measurement should be fully spelt out, e.g. 6 inches instead of 6”, 6 pounds instead of 6lbs, etc.
- Use title casing. This is where you capitalize the first letter of each word with some exceptions, like conjunctions, articles and prepositions.
- For products that are child ASIN variations, specify the size and colour. You can think of a parent ASIN as the general form of a product title, like “Women’s Hooded Sweatshirt”, while its child ASIN would specify the size and colour of the garment.
Exclude:
- Capitalizing conjunctions, articles and prepositions. The exception for the latter (prepositions) would be if they have more than 4 letters, like “under”, “above”, “since”, “through”, etc.
- Using all caps, as title casing is the way to go.
- Special characters and Type 1 High ASCII characters, with an exception being an ampersand if it’s part of the brand name.
- Unless your product is private label, omit the merchant’s name for the brand or manufacturer.
- Anything that has to do with pricing or promotions. This means you can’t reference things like free shipping or a running sale, nor list the actual price in the product title.
- No subjective descriptors, like saying something is the best or greatest.
Extra Tips on Writing Great Product Titles
While there are certain things you need to include (and exclude), you also have some flexibility in what else you can write if you think it’ll help the product sell better. For example, if you sell pillowcases with a very high thread count, you can include that as a bonus selling feature (even though thread count isn’t one of the four basic parts of the title formula).
You can also play around with the word order, like pushing the brand name to the end (if it’s not well-known) and starting the title instead with the pillowcase pattern or fabric. A really good tip is to use A/B testing to see what real-life results generate the most clicks and sales.
Final Thoughts
Once you’ve got your Amazon product titles polished up and ready to go, make sure that your pricing rules are the most effective they can be at increasing sales. And to do that, you need to be using RepricerExpress to make your load as light as possible. While it’s super easy to set up and use, you’ll get a free trial when signing up right now to give you even more time to master pricing changes and rules. Higher profits are just a click away!
