The ecommerce landscape is constantly changing and it’s up to you, the online retailer, to tap into those trends. Amazon FBA and other third party sellers may feel that Amazon’s ecosystem and infrastructure has taken care of what the buyer wants, and for all intents and purpose, it has, but you, the seller still have lots of work to do to give consumers online what they want. Consumers may seem like a fickle bunch but what they really want is best quoted from a Simpsons episode: less chat, more splat. It’s a way to remind yourself to be concise, on point, and deliver exactly what they’re looking for. But what are they looking for? RepricerExpress Amazon repricing tool takes a look at five key points.
Are You Offering the Best Price?
If you and another competitor are offering similar products on a marketplace known for competitive pricing—Amazon—then unsurprisingly, one of the biggest deciding factors for buyers will be price. After all, how many of us would happily pay one person double for a widget when the stall over there is selling for half the price? You may be able to get away with it once or twice, but consistently having the highest prices will hurt you over time. What you want to do instead is show customers you’re looking out for them by constantly repricing your wares. Using an auto-repricing solution like RepricerExpress will ensure your prices remain competitive at all times and your products highly visible to the right buyers.
Tell Them What They Want to Know, Not What You Think They Should Hear
You’re not some fancy advertising company looking to sucker in on-the-fence buyers, you’re a scrupulous ecommerce merchant who provides essential details about the products you’re selling. This means that if you’re listing, say, watches, you want to write information about the colour, make, model and material, not how they’ll be able to stop time and turn heads with this thing strapped to their wrist, unless it’s a $50,000 piece!! Buyers are bombarded enough with marketing spin in brick-and-mortar stores that they’re looking for straight-up truth and data from you. This doesn’t mean you should copy and paste the manufacturer’s description of the product—on the contrary—but you should ‘sell’ your wares with descriptions that match how the buyer will feel about this purchase. For clothes and apparel, there is obviously room to sell the ‘feeling’ offered by a product, but for a bag of nails, get to the point about size, type, quantity and best use for.
Lure Them in with Pictures
Quick, why are sites like Instagram, Snapchat and Facebook so popular? If you said anything that has to do with images, you’d be absolutely correct. We live in such a highly visual culture that the main way we process information is through sight. And why not cater to that? This is especially true for products that rely on high-quality images to get sold, like shoes, cameras, clothing, jewelry, furniture and, well, almost everything, actually.
Convince Buyers of Your Integrity with the Words of Others
How many times have you been torn about a decision and had your mind swayed by something a friend or family member said? Did you ever wonder why their opinion mattered so much? It’s because they had personal experience with a certain product and can offer a personal aspect that’s not found in the listing. No matter how well you write something up, reviewers will be able to add in the intangibles, like this nugget: “After reading [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][How to Avoid Huge Ships, How to Avoid a Train, How to Avoid the Empire State Building] I haven’t been hit by anything bigger than a diesel bus.” This example is a bit facetious, but there are people out there who will be able to add that extra dimension to your product that will help out others to make the same purchase.
Learn to Tap into Search Algorithms
It’s widely known that Amazon’s particular search algorithm is a bit of a secret, but it’s not entirely a mystery. We’re long past the days when there was so relatively little content on the Internet, searching for TV brought up the right number of hits. Now, consumers are looking for something more sophisticated and complex, like a Sony 70” W-series Premium LED HDTV. You want to make sure that searches convert, and adding a bit of length to the search term — four to eight words long — helps you get there.
We listed the point about pricing first because it’s the most important. If you have all your other ducks lined up in a row, it won’t matter at all if consumers don’t actually click the “buy” button. And if they don’t purchase your product enough, your route to unlocking the next Amazon Buy Box just got that much harder. One way to alleviate that is with RepricerExpress, where you can set it up to constantly readjust the prices on your inventory while you sit back and watch the sales register keep busy. We also have a 15-day free trial so you can get started on your online listings right away.
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