In a market that’s as oversaturated as the Amazon marketplace, it’s difficult to attract customers, much less make sales. Even when you have a great product, if you’re unable to attract the attention that you need in order to create a loyal customer base, your business isn’t going to take off.
Brands and logos are an integral aspect of any company across all industries. In the same way that we all need to establish our own identities, so, too, should companies differentiate themselves from the competition.
After all, with your own identity, you are also able to establish your own standards. And when you’re able to establish your brand standards, you’re also likely to establish a loyal customer base who trusts your company and the products it creates. This is even more effective when you’re able to pair these components with effective eCommerce pricing strategies.
You won’t find a single successful company that doesn’t have a logo, nor will you find one that hasn’t evolved its logo throughout the years in order to keep up with industry standards.
So, with this in mind, what are the ways that you can come up with a brand logo for your FBA business?
1. Make It Yourself
While it’s true that this option is only valid if you have the skills and the passion necessary to be able to do graphic design competently, this is one of the best ways to start if you’re just starting out on Amazon.
The reason for this is that you want to be able to maximize profits by minimizing expenses. This is even more essential when you haven’t established a stable inflow of cash from your business.
2. Use Graphic Design Tools, Services and Software
There are many tools, services, and software that are made specifically to create logos and other types of graphics. A few good examples are Squarespace, Piktochart and LogoGarden.
However, the drawback with this approach is that you will have to shell out some cash in order to use their services. Some of these tools and programs may even require a monthly subscription fee, and that would be a waste of money since you’re only going to update your logo once every few years.
That is, of course, unless you’re in the business of creating graphics, then the subscription may be justifiable. Alternately, if you don’t have the skill for art and if you don’t want to spend money on tools and software, you could also use a free logo maker. A good example of a free logo maker tool is BrandCrowd, where you can access a collection of logo templates that you can easily customize.
3. Hire A Freelance Graphic Designer
If you have neither the time nor the skill to create your brand logo, you could opt to hire a graphic designer to create your brand logo for you.
While this does come at a cost, this will allow you to focus your efforts toward other aspects of business ownership and you’re very likely to get a quality logo if you’re able to choose your freelance logo designer well.
This option is great even for established businesses that need to update their logos in order to stay relevant in their chosen industry.
4. What Are Some Red Flags That I Should Avoid?
Whether you’re creating your logo yourself or if you’ve hired someone else to do it for you, it’s important to know what you need to have in an effective logo so that you’re able to set a standard for the output you’re expecting.
A few things a logo should not have are:
- Multiple fonts
- Overpowering Colors
- Stock Art (big no)
- Too Many Words
It’s also important to avoid following trends. But do so smartly. It works in the same way as fashion trends. When everybody follows the same fashion trends to the smallest detail, they end up looking like everybody else. Follow key trends but try to differentiate your logo from the rabble. After all, you’re going to want to stand out for the right reasons.
Your brand logo is what’s going to help you differentiate yourself from your competitors. It’s not something that you should overlook or cheap out on because of the fact that it represents what your company stands for and it gives consumers a first impression of you. It’s an investment of time, money, and skill. Determine what you can spare, and what you can utilize and proceed accordingly.
