Every Amazon seller’s goal is to unlock as many Buy Boxes as possible because it drastically affects sales—for the better. The majority of buyers click through on the Buy Box to make a purchase (or the first page of ‘more buying options’) after finding their product on Amazon. Whilst it’s generally accepted that Amazon rotates the seller in the Buy Box, landing that position or close to it undoubtedly spikes sales, and more sales in turn help your metrics.
“I Want it, I Need it, but so do my Competitors!”
You’re neck-and-neck with an elite group of competitors on Amazon when all of a sudden, one breaks free: they’re consistently unlocking that Amazon Buy Box. Why? What are they doing differently—and better—than you?
- Evaluate Your Images: Think of Where’s Waldo? books for a second, and why they’re so simultaneously satisfying and confounding. To go a little further, imagine if all the little pictures in a Where’s Waldo? book was replaced by descriptive text, and just how much of the meaning would be lost.
- Pile up the Reviews: Because your consumers don’t have the luxury of picking up on body language they would for in-store purchases, they need reassurance they’re buying something solid. The best way to do that is with reviews, and you can amass them by sending out a quick email asking for their feedback.
- Price Your Wares Competitively: If you’ve been one of our faithful readers, you know that we make a Pretty Big Deal about repricing—and for good reason. The more attractively you reprice your products, the better chance you have of moving your inventory…and inching a step closer to unlocking a(nother) Buy Box.
Let Your Words Shine
Now that you’ve put the above tips into action, balance out your Amazon page with amazing copywriting. Never settle for just good enough, and take heed of the wise words of Ricky Bobby: “If you ain’t first, you’re last”. There are plenty of competitors nipping at your heels, just waiting for you to only write good product descriptions, and they’re just waiting for a moment to overtake you.
Check Your Pricing One Last Time
Sure we have an interest in expounding the virtues of repricing software, but a solution like RepricerExpress will help you:
- Keep your inventory priced according to market trends and in line with your competitors
- Attract more buyers, which is an almost direct path to unlocking a Buy Box
- Increase your relevance in search results, boosting the chances your product will be bought over someone’s on page six of a results query
- Keep consumers on your page to check out other merchandise you’re selling
These are but a few examples of why repricing is so crucially important, and why you need to work it in as soon as possible.
Bonus Tip: Keep your inventory well stocked as Amazon gives preference to buyers with good stock of an item and you can’t win the Buy Box if it’s not in stock. Amazon knows that buyers want to buy it now and have it shipped now—without delay.
Let’s review the checklist you need to unlocking more Buy Boxes on Amazon: drive traffic up; improve your images; write the best you can; price competitively; and keep a full stock of inventory. Now you can try out RepricerExpress’s free 15-day trial and go forth and prosper.
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