The Ecommerce Guide to Google Adwords

Whether you’ve been at ecommerce for a while or you’re just starting out, Google Adwords can be one of your best friends. It’s powerful, user-friendly and easy to use, and can be just the thing you need to take your business to the next level. And once you’ve implemented that successfully, use RepricerExpress to take advantage of the boom in sales.

The Benefits of Google Adwords

Benefit: One common misconception we come across with Google Adwords is people think it’s just for ecommerce businesses. Not necessarily! As long as your intention is to draw traffic to your venture, Google Adwords can be a great fit. The point of it is to raise interest and attract traffic to your business, whether you are in ecommerce or some other industry/business.

Benefit: Google Adwords is ridiculously easy to use. You make a budget of how much money you want to budget for use each day, create a shortlist of the points that need emphasis, and go! Okay, there’s a bit more involved to it than that, but we’ll get to that in just a couple of sections.

Benefit: Unlike other marketing campaigns, Google Adwords is quantifiable and cost-effective. You get to see exactly how much money works, and in what areas. And you can then tailor your marketing to optimise your cost-per-click spending.

Takes Hardly Any Time to Learn

Any good ecommerce guide to using Google Adwords should make things as simple as possible, but in this case, GA has pretty much done the work for us. In fact, there are just three steps to follow.

1. Make an Ad: We recommend staying away from fancy, high-tech options (for now) and sticking to a text-based ad. Write in the present tense and use plenty of action words to create a sense of urgency and excitement, like highlighting any sales or specials you’ve got going on. And make sure to pad your ad with plenty of relevant keywords to up the chance that potential buyers will hit upon your store.
2. URL: This is a small point, but an important one. Your destination URL should match, character for character, the spot where your product is. For example, don’t list your store homepage if you’re advertising an item found on page 3 on your store site.
3. Billing Info: If you want your Google Adwords campaign to work, you have to pay the man. That means putting in your billing information so that it matches. And if you’ve got a promotion code, put that in there, too, so that you can start off with your free credit.

Fine-Tuning Your Google Adwords Campaign

There are a couple of last pointers we want to mention so that you can optimise your money right from the get-go.

• Do your due diligence when it comes to keywords so that you pick the strongest ones for your campaign.
• When it comes to keywords, one is the loneliest number. There is no product in this world that can be adequately summed up in just one word, so aim for using at least three (but go as high as 10, if they’re relevant).
• A call to action should be considered a mandatory part of any campaign, otherwise it’s just fancy text that people might read and will ignore.
• Geographical limiters can be a useful tool to filter through people that may live too far away to realistically buy from you.
• Remember to set your cost limits and evaluate the early daily in the early days of the campaign. You can settle into once a week once you’re established, but keep a close eye on it at first.

As we mentioned in the intro, you’ll need RepricerExpress in place to handle the influx of sales you’ll likely be getting. That surge in business will soon be too much to handle manually, so sign up today to kickstart your 15-day free trial.