While we here at RepricerExpress have usually stuck to the line of delegating work to experts so you can save both time and money, we understand that’s not always possible. Whether reason is making you feel stuck, it can sometimes be time for you to take the reins and do things yourself. And with marketing your business one of the most important aspects, we’ve decided to devote today’s post to that.
1. Gain an Instagram Following
Know what the kids are doing on Instagram nowadays? Only putting up a small selection of photos and making good use of hashtags. This is because they realise the value of quality over quantity. And plus, when you keep an aura of mystery going, you can create some serious buzz, the way the creators of Trex Tuesdays did. Oh, and if you want an easy way to suss out which Instagram accounts hold great sway, check out Webstagram.
2. In the Beginning, There was the Tweet
Although Twitter’s changing its character allowance, it gained immense popularity for motivating users to get an entire message across in just 140 characters. This is a fantastic way for you to perfect elevator pitches for your business and products, getting the word out in a concise, yet adequate way. Just make sure you read up on search parameters so you can find tweeters who are talking about what you have to offer.
3. Indulge Yourself with Your Own YouTube Channel
We’re still scratching our heads over how people like PewDiePie can have so followers on YouTube and make such a killing, but whatever, that’s a topic for another day. The important thing to keep in your head is there’s a massive audience on YouTube, and it’s up to you to grab a slice of the pie. And some of the best videos you can make (to get the largest following) involve the three T’s: tips, tutorials and testimonials.
4. Ask Not What You Can Do for Facebook, but What Facebook Can Do for You
Eh, while it’s not the best or most efficient way of taking advantage of free marketing, Facebook is still a pretty powerful tool to take advantage of. But don’t get lazy about it. If you treat it like your own personal page by putting up random pics and status updates, you’ll get tossed to the side fairly quickly. Search for groups that are related to the products you sell, get involved on the chat pages, then subtly link to your own page. Just don’t be too overt or pushy about it.
5. Pin, Pin, Pin the Day Away
Pinterest is huge, but only has value for you if you take advantage of it the right way. The upside is there’s a ton of users on there, but the (temporary!) downside is you have to gain a wee bit of technical acumen to start using Rich Pins (the types of pins that add on a ton more information to each photo). It’s not overly difficult to get a grasp of and can make an immediate impact on your listings.
6. Get on the Google Wagon
Google may be one of the most powerful marketing tools in terms of its incredibly far reach. There’s almost nothing you can’t do with Google, with shopping ads one of the smartest choices. And with ‘add-ons’ like Merchant Center, Shopping Insights, and Assortment Reports available, the clock is only ticking for you to take advantage of all the snazziness.
Final Thoughts
One of the main benefits of doing ecommerce marketing yourself (at first) is it tends to lead to an uptick in business, with more sales and revenue. But it doesn’t usually happen in isolation and having RepricerExpress on hand is a great way of really maximising the influx of traffic. Ah, but wait, there’s a bit of a gap here. You’ve got to first sign up for your 15-day free trial before the magic starts working.
