Guest post by Dayana Mayfield of Refunds Manager
Talk to any seven-figure Amazon seller and they’ll tell you that one of the keys to launching a successful branded product line is to build an email list. You’ve probably heard this (but in case you haven’t), email marketing is widely regarded as the highest converting channel other than your direct website or Amazon listing page and it ranks over paid advertising, social media and others.
What does this mean for you? It means having a list of people who are ready to buy every time you launch a complimentary product from the same brand, and it means you have direct access to reaching them. You don’t have to pay extra money to reach them, and you don’t have to worry about an algorithm keeping you from reaching them.
Don’t let lack of time stop you from building up this important marketing channel. Save time by hiring an assistant, outsourcing FBA account auditing, and then take all that extra time and use it on our top three strategies for email list building.
1. Host a live online event
How many times have you attended a live webinar? As a business owner, my guess is you attend them quite often. There are webinars on building a brand, running Facebook ads, sourcing from China, etc. etc. They’re hosted by Amazon FBA gurus, marketing gurus, software providers and more.
Just like these webinars bring you into that company’s audience, so can you create an event for YOUR ideal audience.
Of course, you don’t have to call it a webinar. You might have more success with something like a “workshop” or “masterclass.” Depending on your product and desired audience, it could be an in-depth cooking lesson, a DIY home project tutorial, or even something more complex like a debate on different parenting styles.
Create a catchy, high-converting title and use a webinar platform like Zoom to host, register and capture email addresses.
2. Create a promotion
People love getting a good deal!
A promotion is one of the easiest ways to get people to sign up for your list. Better yet, you know that anyone who signs up for a coupon for your product is interested in buying it.
Here are some best practices for creating promotions:
- Create a promotional landing page that requires the visitor to give you their email address to receive the coupon code
- Be strategic–consider giving a steep discount (such as 75% off) on a low-priced product that introduces your target customer to more higher-priced offerings in your product line
- Give brand new products away for free to raise their conversion rates and possibly get initial reviews
Remember, you can use a landing page tool like LandingCube to create a landing page that captures email addresses. You want to make sure that anyone who wants the coupon has to give you their email address and is added to your list.
3. Give away high-quality content
The best-known strategy for growing an email list is to give away high-quality content, such as beautifully designed PDF ebooks and training courses with great information and quality production value.
Here are just a few ideas to help you start brainstorming how this can apply to your business:
- A 10-page ebook on the foods and lifestyle habits that help foster hair growth
- A 3-part video series on how to master Moroccan cooking basics
- A 20-page ebook on choosing the right clothes (or makeup or jewelry) for your skin tone
Get creative! The content you create should be relevant to your product line and attractive to your audience.
Additional tips:
How to get signups for your offers
Whether you’re creating a live workshop, an ebook or a coupon campaign, one things for certain: this new asset is going to promote itself.
Here are the best ways to get signups
- Run Facebook ads to your registration/sign up page and use the right targeting to attract your ideal customer
- Post the link to your registration/sign up page in your social media profiles
- Create social media content about your new asset and use hashtags so it gets seen by the right audience
How to keep the relationship going
Important tip: You should not just email your new list whenever you have a product launching. You need to keep the relationship going by sending them regular content. Send an email to your list once a week, or at the very least twice a month. Include relevant content like tips, tricks and tutorials. You can even include success stories from other customers who love your products.
Email marketing is absolutely worth the effort for Amazon sellers who are building brands, whether you plan to take that brand off Amazon or not. Just imagine every time you launch a new product, you have 1,000 or 3,000 or even 10,000 relevant people to email. How would that transform your business? The only way to get to your goal number is to get started!
Don’t let a lack of time stop you from utilizing this strategy. Auditing your FBA account for costly Amazon mistakes easily takes a dozen or more hours per month. That’s valuable time that you could use to strategically grow your list and your business.
