Want to be known as a top seller on Amazon? Then you’ll need a good bulk of positive reviews. But instead of just focusing on the service side of things, we want to show you why it’s just as important to focus on getting good product reviews, too. Here’s how.
1. Don’t Tiptoe Shyly in the Hopes of Only Getting Good Reviews
In the movie Doctor Strange, Benedict Cumberbatch’s Stephen Strange is driven by fear. His success as a neurosurgeon stems from taking on cases he knows he can solve because he’s afraid of failing at the ones he can’t. If you’re going to make any sort of living out of selling on Amazon, then you cannot be afraid of the bad reviews. They’re an inevitability and you’ll want to take them in stride, trying to minimise them in favour of getting a vast majority of positive reviews.
2. Understand Amazon’s Search Algorithm as Though You Designed It
Think of any great and lasting monument in the world, like the Egyptian pyramids or the Eiffel Tower. Sure, what a lot of people notice is how grand and majestic they are, but they wouldn’t have lasted as long as they did if they weren’t built on solid foundations. If the architects were only focused on making them pretty and not making them structurally sound, then they would have crumbled and been replaced by something with a better base.
Take the same approach with selling on Amazon. Start with the foundation, Amazon’s search engine. If you can understand how buyers look for their products, then you can position yourself to be at or near the top of the results. You will get zero sales if people don’t see your products, which means zero reviews for the zero items you’ve sold.
3. Don’t Exchange Products for Reviews
You should now by now why you should avoid incentivised reviews so instead of hammering the point home again, we just have one word: don’t. There are other ways of getting those Amazon reviews without risking your selling account.
4. Focus on Upping Your Customer Support
You know how there are all those warnings about get-rich-quick schemes? It’s because the best kind of success rarely happens quickly or easily, and requires a solid long-term plan. Increasing your customer support is one of the best things you can do to get more, and better, Amazon product reviews, even though the former deals with service and the latter with products. But there’s a way to marry the two.
Think of how you list products. You can either write a title that plainly spells out what the item is about, or you can write it in such a way that the person knows how to integrate it into their life.
For example, instead of describing a Fitbit as simply a ‘smart watch’, write something like ‘Wirelessly track your success’. Play with it a bit until you settle on a great and enticing tagline. What you’re doing is building momentum and enhancing the customer experience.
5. Keep the Lines of Communication Open
One of the worst things you can do is settle at sending off a package once it’s been bought. If buyers ask questions, answer them right away (even after the purchase). Don’t be shy about sending follow-up emails (but don’t harass customers either). If a buyer hasn’t left feedback right away, then follow up with them 5 and 10 days after the product’s been shipped. And don’t just settle for the bland email Amazon sends out, but customise it and make it personalised. This is exactly where we come in so handy.
Related: 6 Best Amazon Review Software Tools for FBA Sellers
