You’re the ideal Amazon seller because you have a full inventory of wanted merchandise, you’re open to Amazon seller tips and ideas, and you’re really earnest about making the business work. But somehow, somewhere, things just aren’t clicking. If I were a betting man, I’d say it’s because you’re not using all the 3 tips listed below that block you from reaching the next level and unlocking more Buy Boxes.
An Unexamined Product Description is Not Worth Hits
We may be paraphrasing Socrates here, but the concept remains the same: whatever you’re doing isn’t worth continuing if you aren’t constantly and closely examining it, and truly understanding your reasoning behind doing so.
Extrapolating this to your Amazon page—particularly the product description—means you need to be acutely aware of what you’re doing, and why. For starters, what does your product title look like? Does it accurately describe the product, or can it be mistaken for something else? Two things to avoid are:
- A product title general enough it can apply to more than just yours
- Techy words and descriptions usually found on the manufacturer’s website (remember: Google and Amazon value originality, not copy-and-pasting)
Another tip to keep in mind is that your product description is complete. Use this mini checklist to make sure you’ve got everything a buyer needs when they’re looking for your merchandise:
- High-quality image(s)
- Brand name
- The right category and classifications
- Bullet points for main ideas
- Longer description that fleshes out what you’re selling
Are You Pricing to Sell, or Pricing from the Heart?
Every successful retailer, whether they’re dealing in stocks, groceries or any other commodity that people trade for money, knows that prices are never static. Just look at cars for one of the most common examples. The manufacturer’s suggested retail price (MSRP) is never the price that dealers know they’re going to get for the car, and consumers use that to haggle down for something more reasonable.
While that’s not exactly possible on Amazon, you can use repricing software to your advantage by having it do the leg work for you. Search Engine Land recommends you lower your prices by an average of 10% to attract the sweet spot of Amazon shoppers, but in truth you need to keep testing your pricing rules—you could in fact test our own formula for the Amazon Buy Box as your starting point.
The trick is to use the right Amazon repricing tool that caters as much to your needs as possible, like RepricerExpress. One thing you should look for is a free trial, that lets you test run the repricer. Once you’ve keyed in your min and max values you can run repricing in safe mode (in RepricerExpress) to see how it’s working out without affecting your live listings in any way—then when you’re happy, flick the switch, sit back and watch time become yours again—as well as higher sales and profits.
Get Your Keywords in a Row
It would be fair to say that most sellers have a grasp of how Google search works, but it’s a mistake to think Amazon works the same way, especially if your goal is an Amazon Buy Box (which it is for any successful retailer). Amazon’s algorithm is a closely guarded secret, but what’s known is their focus on the following six fields:
- Search terms
- Title
- Brand
- Manufacturer
- Manufacturer Product Name
- UPC fields
In particular, the first one—search terms—is what you should be focusing on. Think like a shopper visiting your page and compile your keywords in a way that would lead right to your Amazon page. For example, if you’re selling modems, some search terms you’ll want to include centre on frequency, port, connection, compatibility, and speed. Say you specialise in D-Link Broadband Cable Modems, some of your example keywords or search terms can include “D-Link ethernet modem”, “D-Link USB modem”, “TurboDox modem”, or “6MHz modem”.
Use these three tips to take your Amazon selling to the next level, but make sure you’ve got RepricerExpress helping you. Our 15-day free trial will bring you the repricing software you need to make the final adjustments necessary to lift you into superstardom, and settle you on the perch you know you belong on.
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