With the holiday season just around the corner and just 73 days to Christmas Day at the time of writing, we’ve got 5 top tips to give your online sales a boost in what should be the busiest (and most profitable) quarter of the year.
1. Explore Different Forms of Social Media
No doubt you’ve had it hammered into your brain that it’s absolutely vital to get onboard with Facebook, Twitter, yadda yadda yadda. But restricting yourself to just the biggies will only limit your future opportunities. Of course, we want you to stay — and strengthen your presence — on those two, along with Pinterest and Instagram, but expand outward into more places, like:
- Etsy
- Google+
- Periscope
2. (Smartly) Invest in Marketing and Advertising
As we get deeper into the 21st century, becoming a known product is becoming increasingly reliant on word-of-mouth. But to get there, you have to invest a few shekels of your own. Several years ago, you could get by without spending much or anything at all, but there’s a noticeable difference today in amateur and pro advertising aesthetics. The aim is to keep consumers on your site so that they’ll be more incentivised to buy, and slick marketing and advertising is the way you’ll have to go.
3. Delegate Tasks to Able Experts
While it’s a good idea to make marketing and advertising part of your monthly expense budget, it’s a better idea to surround yourself with expert talent to most efficiently maximise the money you do spend. A good way of doing this is to hire freelance experts (or, if you’re big enough, a full-time staff in respective roles) who can make the biggest mark for the most cost-effective amount. It’s never a good idea to go bottom dollar on hiring people, but find a figure in between (not too cheap, not too expensive) and get your name out there.
4. Communicate with Your Buyers
Know what shoppers love? Being treated like a human being, with respect, dignity and warmth.
Now, being an online merchant, you obviously can’t greet people with a smile and a handshake, but you can come pretty darn close with the virtual equivalent. Send out personalised emails in your marketing campaigns, use algorithms to tailor the shopping experience to each person, and make sure you have top-notch customer support. Because the last thing anyone wants is to be placed on hold with a robotic voice issuing instructions.
To save time and increase your Amazon feedback rating, you might want to consider automating your feedback management with FeedbackExpress, Amazon feedback software.
5. Take Advantage of Social Channels’ Increased Options
If you thought you could get away with uploading a couple of images and a paragraph of text to Facebook, think again. You’ll just look like an amateur n00b if you do that, as platforms like Facebook and others have opened up their options so you can do so much more than you could last year. For example, Facebook now has search functionality — are you using that to amp up purchasing intent for your consumers? Spend a couple hours exploring what each platform has to offer and how you can manipulate it for your business.
6. Use RepricerExpress to Enhance Your Listing Prices’ Attractiveness.
If you want to save time and ensure your prices are competitive this holiday season, consider outsourcing your pricing to RepricerExpress Amazon repricing software. It’s super easy to use AND we come with a free 15-day trial when you sign up!
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