It can be easy to fall into the line of thinking that your Amazon seller listings don’t need sprucing up — after all, there’s only so much you can do on your end while waiting for Amazon to update their end of the deal, right? Wrong. Just because you’re selling merchandise on a site that’s not of your own design doesn’t mean you can’t keep taking advantage of tweaks to pull you ahead, so read on to learn what RepricerExpress has in store for you.
Do You Use a Fulfilment Service?
Amazon’s one of the biggest companies and most well known names around the world, and have made their presence more than known. They’ve got 10 marketplaces around the world — two in North America (Canada, USA), five in Europe (United Kingdom, Germany, France, Italy, Spain) and three in Asia (Japan, China, India) — and multiple fulfilment centres in each of them.
For small-time sellers (i.e. a product line of 50-ish or fewer items), merchants can very feasibly fulfil their own orders and not miss a beat. But even that’s cutting it close, as a great deal of your time will be spent on pulling the product(s) out of storage, packing it, and getting it to its buyer. When you’re spending time fulfilling your own orders, you’re taking away time from actually growing your business.
For a while, you’ll be able to manage doing both, but eventually you’ll hit a point where something has to give. The question is, will it be your orders or the potential growth of your business? Using a fulfilment centre is just a plain smart idea if you’re selling quickly and in decent volumes.
Get Your SEO Up to a Noticeable Level
SEO is where everything’s at nowadays, as it determines how quickly you’ll be discovered by others and where you rank in searches. If you’re not convinced that working on your SEO can be fruitful, then go through this little checklist and tick off all the boxes that you’ve put time and effort into on your Amazon page:
- Excellent quality images that show the product how it’s supposed to be used, and from multiple angles
- A title that describes your product in a search-friendly way. Amazon recommends various formulas that describe how to come up with titles — e.g. for cutlery, you’d go with Brand + Line + Size + Product type to get something like “Calphalon Professional Hard-Anodized 8-1/2 Quart Saucier with Lid”.
- Awesome keywords that are to the point, concise and hot enough to appear quickly in searches. For example, if you’re selling sneakers, then advertise the fact that they’re Nikes instead of just saying “black trainers”. You’ll get more hits that way.
- Categorising your product appropriately. This point sounds really simple, but if you don’t have your product in the right category, then you could be missing out on a lot of hits. If you’re not sure of where something goes, look at what your competitors are doing.
- A well-written description that doesn’t sound like it’s been pulled from the manufacturer’s site. Writing an excellent product description is tricky because you have to appear knowledgeable and expert, but also contributing the originality that Google values so much.
Reprice Those Puppies to Sell
Repricing can often be the quickest route to increasing your sales when you’ve done all you can to become a featured merchant, but it can require a lot of intelligence and logic to get the best from it. You have to be paying close attention to market activity, as well as what your competitors are doing. It’s a very fine art in maintaining prices that are more attractive than everyone else’s, while still also keeping enough of a profit margin that your bottom line doesn’t suffer.
Sometimes, your hands are truly tied and you just can’t get into a pricing war over specific products. When this happens, keep a sharp edge by offering things like free shipping, bundling, BOGO, and other deals that sweeten the pot. The idea is to get customers and sell products, and you sometimes have to add in a bit of creativity to complement repricing.
