Being a merchant on Amazon is a fantastic first step: with millions and millions of visitors every month, you’re on one of the biggest sites in the world and traffic is no problem. However, just because the potential pool of buyers is there doesn’t mean they’ll automatically jump to your page (or stay here), and RepricerExpress has assembled a little guide to bettering that. It won’t even take you one day to go through this checklist and then you’ll be seeing an up-tick in performance. Go on — see what you’ve been missing and increase Amazon traffic today.
Does Your Writing Tell a Story?
We totally get it — writing hundreds of product descriptions can get tiring pretty quickly, especially if you’re selling essential items like socks, sweaters, toilet paper (what we mean by essential is they’re not fad items, which don’t need to be written spectacularly well because of their current appeal, complex items like electronics, or art-like pieces that are fascinating in every layer).
But just because you may be dealing with standard items doesn’t mean you have to stop at just listing their features. Instead, describe the experience that item provides. If you’re selling bed sheets, write about old-timey notions like hanging them out on the line for a super fresh scent; if you’re selling gym socks, describe famous athletes who wear them for their comfort. Always find some way to connect your product to a larger experience.
Do You Tell Your Customers Why Your Product Matters?
Occasionally, merchants will list a product on Amazon that needs no explanation, like toilet paper or a toothbrush. These are fairly essential items in life that need little describing, other than perhaps to say the toilet paper is smoother and has a thicker ply than competitors’, or that the toothbrush is soft and has bristles that indicate when it needs to be changed.
For most items, though, you’ll have to tell your consumers why they should buy it. Describe how it can simplify their life or save them time, complete a collection, create a more flattering look (either on the body or in the home) or better one aspect of the person’s life. It can be tough to think of the reason why people should buy your product, so make a list of all the features and ask yourself why each one matters.
Do Your Product Images Set the Item in Real Life?
Of course, on Amazon, your products’ photos are probably already linked to the ASIN, but if you’re selling your own wares or adding additional photos or videos for perhaps used products, having awesome product images is one of the most important ways of attracting buyers. But it’s no use having images on your Amazon page that look like they were taken with a first-generation iPhone, as your buyers will quickly skip onto the next page.
However, this doesn’t necessarily mean you have to go out and splurge on a super expensive Olympus camera. There’s a happy medium in there and it’s simply a question of doing the product justice.
Do You Give Your Buyers All the Relevant Information?
Several weeks ago, I purchased a book from Amazon. I had seen the movie Touching the Void and was particularly struck by the climbers’ experiences. It wasn’t enough to hit “play” again on Netflix; I had to devour this story on paper as well as on film. So, I scoured Amazon for a copy of Joe Simpson’s book of the same name, found a reasonably-priced copy, clicked buy, and waited eagerly for it to arrive.
When it did, I was beyond disappointed. It was one of those thinned-down books designed for children so they can digest the material without being overwhelmed by the language or length. Nowhere on the product page did it mention how many pages there were or that this was a children’s book.
As an Amazon seller, don’t ever be guilty of this. Not giving your buyers enough information misleads them and leads to scathingly bad reviews (of which I was a contributing part), all of which can quickly undo the business you’ve so carefully built up. Tell your buyers all the specifics, details, features and information they need to make an educated buy. It’s not only the fair thing to do, but you’ll attract more shoppers because they can see at a glance what they’re getting.
There’s still plenty of time to capitalise on the upcoming Christmas rush, but RepricerExpress knows it won’t come without a bit of tweaking to your Amazon page. Instead of spending hours and days trying to figure out what do, follow our simple guide and fix things in a day. But even without our little guide, the best way you can increase conversions is to reprice your products strategically. To get there, sign up for a 15-day free trial so you can turn hits into sales.
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][xyz-ihs snippet=”Join-Newsletter-Blog-Footer”][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]
