When you’re in retail, you have two options: constantly hunt for new customers, or keep the ones you have. It’s a good idea to combine both, but RepricerExpress knows that customer loyalty is hugely powerful. The trust and reputation-building you can attain is almost immeasurable, so here are 6 ways you can put that in your corner.
1. Be Completely Transparent
Be completely open about your intentions — and walk the walk, you’ll be able to gain trust and loyalty. This counts even — and especially — when you screw up. You need to own your mistake and say/show how you’ll fix it, as opposed to lying or trying to cover it up.
In this digital age, you have about a one microsecond window before news spreads and it’s nearly impossible to keep anything quiet, so don’t.
2. Be Consistent
When your buyers come to expect that you’ll do one thing and then you act totally differently, it really shakes their trust in you. Predictability isn’t boring, it’s a valuable way of building trust among your customers.
This is the case no matter what the situation, whether it’s keeping your logo the same (think of every time Facebook change their layout, or when Google changed their logo) or something like your returns policy.
3. Pick Your Bedfellows Carefully
There was a story in the New York Times about how advertisers were unaware of where they were appearing, mostly on fake news sites. Your store certainly isn’t a fake news outlet, but that doesn’t mean you have to be any less careful about who you feature. Pick advertisers carefully, selecting only those who are widely trusted and legitimate.
4. Implement Loyalty Programs
Want to know the main reason I eat at McDonald’s? It’s not because of their incredibly good hash browns, but because once I collect the stickers from seven coffees, I get a free one. It costs me nothing to join and I have to do literally no work other than drink a coffee before I get rewarded. It’s a fantastic loyalty program, and you should be using a similar one. Keep your loyalty program as simple as possible, like points or money off based on accumulated purchases, and make sure buyers know about it.
5. Focus on Excellent Customer Support
It sounds cheesy, but great customer support goes a really long way. When you’ve got happy buyers, you’ve got loyal buyers. Think of it this way: if you’ve been taking your car to the same mechanic for years, is it easier to keep doing so, or to take the time to google a new and honest mechanic and see if the reviews check out? It’s always easier to retain the buyers you’ve got than find ones, so keep treating each shopper with a high level of service.
Related: How to Exceed Customer Expectations
6. Really Focus on Your Existing Customer Base
Let’s take a look at Apple for a second. Their products are overpriced for what’s inside, and yet people are willing to line up before sunrise to buy the new iPhone/iWhatever. Why’s that? It’s because they work so hard at retaining their existing customers that the buyers stick to them like white on rice. Your goal is to do the same by having buyers that only feel the same affinity, but wax poetic to everyone within earshot that you’re the one they should be buying from.
Another tip in increasing ecommerce customer loyalty is giving them product prices they like, and that’s where RepricerExpress helps. We’ll take care of all the wiggly-niggly details based on the rules you give us, and automate it so you can go focus on other things. And when you sign up now, you get your first 15 days totally on us. What are you waiting for?
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][xyz-ihs snippet=”Join-Newsletter-Blog-Footer”][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]
