There are two ways you can investigate Amazon reviewers to establish if a review was left by a competitor or not.
Option 1: Find customer Order ID
The easiest way to find out who left a review is to find the customer Order ID and match it with blank or unmatched reviewer names. An Order ID is a unique Amazon-created identifier for an order. If you cannot find an order that matches the review, it should raise a red flag. This means that the reviewer potentially has not even tried your product before leaving a negative product review.
Option 2: Using Inspect Element
This option is a little more technical but following the below steps should give you a good idea of which order left someone unsatisfied.
- Go to your negative review and copy the link address of the hidden Amazon Customer.
- Paste the link into your URL and copy the unique profile code (customer ID).
- Do an Advanced Order Search on the product.
- Expand your search results to show all.
- Inspect Element on all of your orders.
- Make a search (Command + F) for the customer ID you found in steps 1 & 2.
- You should be able to find their order. Edit as HTML for more detail.
In order for reviews to be matched with 100% accuracy, you must have an automatic email campaign set up for all your products. As long as you use any email automation system and your messages go through Amazon’s Buyer-Seller Messaging system, we will be able to pick up vital buyer information for matching purposes.
Please note: Amazon made some changes to their pages on 26 October 2017 and this is not likely to be a permanent solution as Amazon can change this process at any time.
