Which country is top when it comes to mobile commerce? Shopping via mobile devices is most popular in Japan (49%) and South Korea (46%) with the large majority of purchases made through smartphones, due to the popularity of the phablet (large screen device which is a mix of a phone and tablet).
According to research carried out by Criteo:
- 30% of total ecommerce sales are made via mobile devices
- Smartphones account for more mobile sales than tablets
- Top retailers generate almost 40% of their online sales from mobile
- Share of mobile sales from Android devices is now significant.
In the UK 41% of online shopping is done via mobile devices whilst in the US (27%) and Germany (25%), this figure falls to just over 1 in 4 purchases.
The chart below shows the percentage of e-commerce transactions through mobile devices in selected countries, with shoppers from Japan and South Korea being the most avid in Q4 2014.
You can find more statistics at Statista
With such growth in mobile commerce, it’s vital online sellers utilise marketplaces that have invested heavily in mobile, primarily Amazon which is starting to see 50% of its sales come from mobile devices.
And if you’re selling on Amazon, then it’s more than wise to choose a repricing application that can keep you ahead of your competitors—RepricerExpress offers a full 15-day free trial where you can test repricing in safe mode without affecting live listings in any way—so essentially try before you buy!!
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