Amazon have introduced Amazon Attribution, a tool to give sellers and brand insights into where traffic to their Amazon products arrives. Amazon states the tool will allow you to “maximise your return on investment (ROI) and grow your product sales” and uses the tagline “sales impact analysis across media channels off Amazon”.
Amazon Attribution Features
- Measure – Gain insight into advertising channel effectiveness through Amazon sales impact analysis.
- Optimise – On-demand attribution reporting allows for in-flight optimisation.
- Plan – Review channel performance and relevant Amazon audience segment insights to help plan future marketing strategies that can maximise ROI.
Case Study
According to Jeremy Lopez at Exverus Media:
“Amazon Attribution gave us deeper insight than the typical engagement and media metrics we receive from other solutions. Using these insights, we were able to quickly optimize our investment strategy and generate greater ROI for Premier Protein.”
Amazon state that using Amazon Attribution helped Exverus Media optimise its cross-channel media strategy, resulting in a 96% quarter-over-quarter growth in sales and a 322% year-over-year growth in sales for its Premier Protein products on Amazon.
Read the Case Study
