Selling products online is a cut-throat business. The competition is fierce — on Amazon alone there are over two million sellers worldwide. That number is sure to increase as selling online becomes more popular. Top sellers have their methods down to a science including how to get postive product reviews on Amazon.
From sourcing only the best products, optimising their listings and of course pricing it right are the fundamentals of a successful ecommerce business.
The primary tasks for Amazon listing optimisation are indeed essential. If the business is doing well and the online store is receiving excellent reviews then everything is on track.
Keep at it, perform the required tasks on a daily basis and continue on that productive path.
Remember the more good reviews the site gets, the better it will be for business. On the other hand, if you hardly receive any reviews, then there must be something wrong.
How to avoid bad reviews
Bad reviews will severely affect the seller rating of a merchant. Make it a policy to prevent bad reviews like the plague.
Determine if the company is practising any of these actions that make customers write bad reviews. If any of these seem like company policy, then make a change.
Dealing with bad reviews is one thing but not getting reviews can also be a negative blow for an online store.
Here are five things to do if you don’t want positive reviews.
1. Source mediocre products
Customers enjoy buying good quality merchandise. They go online to their favourite marketplace and first browse through product listings. There they read about the different items and all of their features.
Experienced online shoppers tend to read product reviews to gauge just how reliable a specific product or seller is. After their research, they then decide what to buy and expect to have made a good purchase.
Imagine their surprise when they receive the product they ordered, and it does not leave them impressed or worse it breaks after a few days. That scenario will definitely cause a lot of dissatisfied customers to leave disgruntled reviews on the product listing.
Most online shoppers avoid products with bad reviews. Some would overlook no reviews especially if it’s on Amazon and still decide to buy. If the listing is riddled with one-star reviews, then sales will undoubtedly plummet.
There are solutions on how to remove feedback on Amazon. However, implementing methods to fix bad reviews are all for nothing if the product itself is of poor quality.
New customers might take the chance and purchase the product but would continually be disappointed if the product is the same. Learn how to find profitable products to sell online.
To prevent any possibility of unhappy customers, it is best only to sell high-quality products. Even if it were a little more expensive, most consumers would be willing to pay extra just as long as they get good quality merchandise.
2. Provide lacklustre customer service
The only time customers will want to call customer service is when there is something wrong or if they have an inquiry. Businesses that fail to address their customers concerns should not be surprised when they receive negative feedback.
Online sellers that choose to ignore or worse argue with their customer will not go very far. Other than having negative reviews to deal with the impact of providing customers with lousy customer service is far-reaching.
Disappointed customers will share their frustrations with friends and family or worse create a post in social media. The repercussions of being called out in social media for poor service would be detrimental for the business.
Take a page from the Amazon playbook and always treat customers like gold. If a customer complains about their purchase, sincerely ask them what seems to be the problem and provide them with solutions to their concern.
Determine if they need a replacement item or a credit back on their card. Make all business departments aware that taking care of the customer should be their top priority. Customer concerns need to be taken seriously when they reach out to contact customer service.
3. Barely communicate with the customer
Online sellers that are not able to fulfil their customer’s expectations do sometimes receive negative feedback. Keeping in contact with the customer throughout the purchase process will give them peace of mind that they made the right choice on their purchase.
Simple emails are enough to provide comfort to the customer. The sales process is also the perfect time to proactively offer resolutions to the customer in the off chance that there is a problem with their order.
Processing orders can be overwhelming, consider registering for FBA or signing up with a high-quality prep centre. The customer would then feel more comfortable when receiving eemails fromthe online seller. Which would make it easier for businesses to then ask for an honest review from the customer.
If the customer is happy with the product they purchased and the service they received, then there is a significant chance that they will write a favourable review. Not communicating with the customer is a sure fire way to distance the customer from buying again.
4. Don’t use social media
The advent of social media has given individuals the reach and power previously only enjoyed by Television networks. Businesses that don’t bother with establishing an identity in social media are leaving money on the table.
Building a presence in popular social media platforms has many benefits. Startups can use social media to promote their products and services. By creating unique posts in social media, businesses can use these platforms for free advertising.
They can also choose to sign up for PPC (Pay Per Click) advertising through these social media channels as well. The amount of new customers social media marketing can generate has proven to be substantial.
5. Ignore review groups
There is a whole network of consumers that are willing to write reviews for products. One can find them among popular forums or even in social media. Even Amazon has their own special review program called Amazon Vine.
It is somewhat cumbersome to qualify to have a product reviewed in the Amazon Vine program, so online sellers look for other means to get more review. Joining Facebook review groups is one of the quickest and most efficient methods to get reviews from real customers.
These review groups offer compensation for reviews such as a discount or at times even a refund through PayPal for the purchase price of the item.
Some of these people have made it their job to write reviews professionally. Others are just regular people that want to get products for free.
Conclusion
Generating positive reviews will help products rank higher in the SERP(Search Engine Results Page). The more good reviews the product gets, the higher the chance it will reach page one in the SERP. Pair that with Amazon listing optimisation and your product could even win the coveted Buy Box. Do the opposite of the Donts listed on this post and watch the reviews pour in.
Related: How to Get More Product Reviews on Amazon
