The online retailing business is a dynamic one. E-Retailers are constantly presented with new challenges and opportunities to learn from these challenges. When it comes to boosting your e-commerce sales, our in-house experts here at RepricerExpress are here with these five very useful tips…
1. User-friendly Site Navigation
Most retailers focus on site metrics; data that can be measured like site visits, bounce rate, time spent per page, etc. However, most tend to skip the fact that easy site navigation could be the hiccup that deters your traffic to convert into sales.
To make your site user-friendly and easy to navigate, you should analyse the target audience that visits the site. Are they first time visitors? Or are they simply interested in browsing your content? Your website should cater to different types of visitors and intuitively make it an easy journey through your website.
Using tools like heat maps that enable users to hover over, click and land on a desired page can give you insights into dead areas, hot spots or bottlenecks. You can even use A/B tests to decide on the best performing site architecture, text and layouts.
2. Paid Search
Since its inauguration in the Nineties, the paid-search industry has changed at a rapid pace, with Google leading the market, and eventually creating and monitoring search advertising trends that everyone follows. The dynamics of how users use search engines to search or buy products requires e-Retailers to keep a track of the changes and adapt accordingly on a regular basis. You can strategically adapt to these changes and keep one step ahead of your competition by keeping abreast of how search engines’ rules change, reading industry blogs, attending online training courses and following search experts’ RSS feeds and websites.
3. List on Multiple Channels
With more marketplace options available online, you are no longer restricted to only Amazon and eBay to sell your products. Your product inventory can now be listed in a number of markets at the same time. This can be done with a number of inventory tools such as SellerExpress multi-channel e-commerce software which makes it possible to enlist the same product on a number of sites without worrying about over-selling. It increases the visibility of your product and reduces time and effort you need to put in. To retain competitive pricing across all your Amazon channels, an auto-repricing tool like RepricerExpress will allow you implement pricing strategies in next to no time, and you won’t have to change anything about your existing online setup.
4. Multiple Search Engines
Everyone wants to jump onto the Google bandwagon. However, many are unaware that Bing occupies 16 to 17 percent of the click traffic and revenue. You need to allocate your search budget accordingly and then fine-tune the budget based on performance. The best part is that if your search strategy works great on Google, it is sure to work for the other engines, as most of them follow Google’s policies and algorithms. Your work then is reduced. Test on Google and replicate on others.
5. Promote, promote and promote
Marketing has always been about promotions to drive sales and traffic and attract customers to your business. Why should it be any different for e-commerce?
Promotions cut through competition and bring the customer’s attention towards you. This is true especially on crowded sites like Amazon and eBay. Promotional opportunities are present at every nook and corner. Advertise your new product through promotions, get rid of excessive inventory via creative promotions or capitalize on seasonal traffic using promotions! Ask for what’s available, learn and apply, and you can promote anything and everything! You are sure to attract that attention away from your competition.