In this post, we’ll look at the steps you need to take when scaling your Amazon business. And because it’s such a labour-intensive process, we’ll be focusing on automating things so you can grow as easily, smoothly and efficiently as possible.
The Steps of Scaling That Are Important To You
Because we’re focusing on the automation aspect of scaling your Amazon business, we’re not going to delve into things like A/B testing, metric tracking or online exposure. These are areas that require a human touch, so we’re going to skip ahead to the two most important areas when it comes to automation: emails after the sale’s been completed and getting feedback on the product.
1. Post-Sale Emails
Follow-up emails are like skiing: easy to get the basics of, but difficult to master. The basic concept behind it (emailing each customer after a sale) is pretty simple, but the devil’s always in the details. Where a lot of sellers trip up is in things like:
- What is the goal of the email?
- What should the message of the email contain?
- What tone or style should the wording take?
- When is the best time to email a customer?
- What number is the right number of emails to send?
Alright, let’s answer the questions one by one.
Many sellers think the goal of a post-order email is to get a review. And while that’s technically correct, a review should be a byproduct rather than the goal. Your goal, no matter what you do, should always be outstanding customer service. Once you make that a part of everything else you do, the rest can fall into place more easily.
As for the message, we wrote a post all about it over at our sister site, FeedbackExpress. Bookmark the page and keep it handy when crafting your templates. Emails should usually take a casual and friendly, but professional, tone, with the goal of ensuring everything went according to the customer’s expectations.
Once the order’s been completed, wait 24-48 hours before sending out that initial email. The biggest reason for this is so that it doesn’t get lumped in with Amazon’s automated email and buyers will pay more attention to it. If your customer writes up a review right away, great! If not, wait until the order’s been shipped and then give the buyer 24-48 hours to make sure they’ve got it and have the time to write a review.
Using automation for this is incredibly easy because all you have to do is set alarms and the software will do it for you. Automating this part is important because as you increase the number of your sales, emails will take up more and more time.
2. Product Reviews
Getting seller feedback isn’t easy, but when compared to product reviews, the latter has a much lower success rate. Customers often don’t realise the distinction and how both types of feedback are important. But product reviews are arguably more important because it’s what buyers pay attention to more when sussing out something to buy.
Much of the same advice follows, but with one key difference.
- Send a thank-you note after they leave seller feedback. Your customer has taken the time to leave feedback about the buying process, so thank them for that. Tell them you’re glad they had such a good experience and you hope that you can repeat that in the future, and ask if they wouldn’t mind extending that to writing about the product itself with other Amazon buyers. Tell them how others’ feedback about products helped them make a decision, and how they can influence others. Because this email is a short and nice one, it’s almost custom-made for automation. Get a template going in your software and tweak it to reflect every purchase.
Final Thoughts
If you’re interested in with using email automation to scale up your Amazon business, check out our sister company FeedbackExpress. It’s great for boost your Amazon seller rating and getting more product review. You can test it out with a free 30-day trial. No credit card required.
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