Whoa, hang on a second there. Before you sign up for an Amazon account with visions of sales dancing in your head, read up on what RepricerExpress has to say first. There’s most definitely a method to the madness and approaching the game with a strategy in place can make all the difference.
Reprice to Nab Those Last-Minute Sales
We know, if you’ve been a regular reader, you might be a little inundated with hearing about how important repricing is to doing well on Amazon. But just why is it so crucial?
Okay, let’s look at a few reasons.
- It’s the Amazon equivalent to sniping on eBay or the practice of swooping in during the last seconds of a sale to emerge the winner.
- It updates your listings in real-time to match/beat your competitors so you can maximise the profit on each product.
- Saves you the hassle of doing it all by hand, plus also reduces the chances you’ll make a mistake.
- Can tackle bunches of listings all at once, instead of going at it one by one.
- Can increase your chances of winning a Buy Box.
- Helps to streamline costs so revenue always stays up.
- Lets you control one of the few factors Amazon allows you to keep in your hands.
- Allows you to maintain a good seller rating.
- Keeps you competitive on the marketplace.
Reprice to Nab the Buy Box
We oh-so-briefly mentioned how using repricing software is one of the best techniques you can use to up your chances of winning a Buy Box. But really, is getting that Buy Box even that important?
Oh yes, yes it is. That should never even be a question. Obtaining a Buy Box should make the top of every to-do list you write (maybe only second after ‘excellent customer service’).
The reason for this is simple: it gives shoppers a shortcut to purchasing your item so they don’t have to deal with the hassle of running through several listings or pages of that item. And the more hoops you put a consumer through, the less likely they are to finish the process.
We don’t exactly know how the algorithm to win the Buy Box is formulated, but we have a pretty rough idea. Competitive pricing is about as sure a bet as you can get—which doesn’t necessarily equate to having the lowest price. But employing a repricer means you get to set custom rules and figure out just where that sweet spot is to capitalise on sales.
Reprice to Nab the Most Sales Overall
There are so many tricks and techniques when it comes to repricing, it’d be impossible to get into detail about every single one in a single blog post (but you can test-drive it for free for 15 days and see just how the magic works!). But take note of this classic rookie mistake: only repricing your items lower. The smartest sellers also reprice up when the time calls for it.
Final Thoughts
We could write a whole book on ways to sell more effectively on Amazon, but probably the easiest and quickest tip you can employ is RepricerExpress. Our legal team says we can’t print that it does everything, but it comes pretty darn close. And hey, just sign up and get your first 15 days free to see for yourself.
