Selling jewelry on Amazon is sort of like poetry: it’s huge and has been around for what seems like forever, but most people don’t trust themselves to know what’s good and what isn’t. As such, many merchants are wary of delving into the jewelry world, even though millions of people shop for it online each day. But thanks to RepricerExpress, you don’t have to be anymore! We’ll offer the most important bits and tips you need to know about selling jewelry online.
Here’s Why Jewelry Should Be At Least A Consideration For You
- It’s one of the oldest types of archaeological artifacts, with a BBC article citing the oldest jewelry being around 100,000 years old. You’ve got history on your side and you don’t need a sales report to tell you jewelry has solid, timeless appeal.
- It’s got universal appeal, too. No matter what country or culture you talk about, jewelry is a big part of it, so it’s a pretty safe bet no matter which country you’re selling in.
- Jewelry also crosses gender lines. While it’s easy to think of jewelry as ‘womanly’, men have long worn jewelry as well — wedding rings, earrings, watches and more.
- There’s enormous variety in the shapes jewelry takes. You can focus on different media, like gold or titanium, or you can blend some of them. You can incorporate gemstones, or leave them out. And you can make them whatever size you want.
- Storing and shipping jewelry is fairly inexpensive. It doesn’t take up a whole lot of space, so you don’t have to pay much in the way of storage fees. And because it doesn’t weigh much, you also don’t have to pay a lot in shipping fees either.
But Here’s What You Should Also Know If You Want To Maximise Your Profits
- Much of jewelry is trend-based. There will always be timeless pieces that never go out of style, like gold bands, diamonds, pearls, stud earrings, and pendant necklaces. But the bigger portion of jewelry is centred on what’s currently hot — gemstones go in and out and back in fashion, colours rotate their popularity, and metals go up and down as well. You’ll want to read the most current jewelry blogs so you can stay three steps ahead of what’s hot and what’s about to be relegated to the back burner. Another option is to set up a Google Alert for something like ‘jewelry trends’ so you can stay on the up and up.
- Market accordingly. If you’re selling affordable jewelry, write up the descriptions so buyers feel like they’re still getting a treasure. If you’re selling high-class jewelry, do your homework so you’re only getting high-quality pieces. And whatever you do, stay away from the fakes. Selling fake jewelry that’s listed as real is enough to get your account closed down in a quick hurry.
- A lot of selling jewelry on Amazon has to do with trust and reputation. Buyers don’t get the chance to examine your pieces in real life, so they’re taking your word for it that what you’re selling reflects what you’ve written about it. Find a credible supplier and keep that relationship going so you have utmost confidence in what you sell. If you’re just starting out, find a good supplier who’s part of the BBB Reliability Program, and try to avoid Chinese suppliers if you’re thinking of going with branded products.
- Since the jewelry market is so competitive, you’ll need a way to stand out. Fair trade jewelry is a really good choice, especially with the increasing knowledge of ‘blood’ or ‘conflict’ diamonds. But if you’re going to be marketing and selling fair trade jewelry, be explicit about backing it up. Leave as many cookie crumbs to the source as you can so buyers know with absolute certainty they’re getting fair trade pieces.
- Another option is charity-based jewelry. This is when you donate a proceed of the sale to a charity. Buyers get both the piece they want and a bit of feel-goodness by indirectly donating to a charity, while you get to increase your exposure — and smartly-used exposure increase is a solid way to lead to increased sales and profit.
- Target niche audiences instead of everyone all at once. Because the jewelry industry is so competitive, unless you’re a hugely-known seller, you’re not going to have much luck in selling jewelry to every type of style/person possible. Instead, target audiences specifically, whether that’s men and jewelry that doesn’t look like jewelry, bohemians who want to play up their free spirit look, or pieces that are wedding-oriented.
Final Thoughts
No matter what type of jewelry you’re selling, having competitive pricing is a must. You’re going to be up against a large number of sellers and don’t have the luxury of making aggressive pricing an afterthought. To be successful, you need to be on top of current prices and the supply-and-demand cycle. But that kind of attention to detail can easily bog you down if you do entirely on your own, which is why RepricerExpress works so wonderfully. Spend a little bit of time inputting your rules and then sit back and let the program take care of the rest. To really see how you can make a little bit work a whole lot for you, sign up today and enjoy the first 15 days absolutely free.
